For the Fenty X Savage launch party which held last night, Rihanna had her hair in long black curls, donned black silk and lacy lingerie with stockings and black leather heels to match. She finished off her look with bright red lipstick and accessorised minimally.
“Women should be wearing lingerie for their damn selves,” Rihanna tells Vogue. “I can only hope to encourage confidence and strength by showing lingerie in another light. You don’t have to stick to one personality with lingerie; it’s fun to play around. You can be cute and playful one week and a black widow next week. You can take risks with lingerie. I want people to wear Savage x Fenty and think, I’m a bad bitch. I want women to own their beauty.”
According to Vogue.com, given the extensive sizing range, that body-positive message will be available to many women previously excluded from the fashion-forward lingerie market. Bras will be available from a 32A to 44DD, with lingerie, undies, and loungewear coming in sizes from XS to 3XL. What’s more, international shipping will be available to 210 countries around the world. Continuing the theme of inclusion, Rihanna has the entire line at an accessible price point. Bras will be sold from $39 to $59, with T-shirt bras and underwear coming in slightly lower, from $29 to $34 and $14.50 to $29, respectively. Higher priced items, such as corsets, rompers, jumpsuits, and robes, still all come in under $100, ranging from $69 to $99. As for those Savage x Fenty handcuffs, they’ll be priced from $18 to $29.
For Rihanna superfans, there’s also a dedicated membership program where for $50 annually, shoppers get exclusive early access to launches, the ability to shop limited-edition items, and free two-way shipping.